Adams Media Group Adopts Meals on Wheels Route

VERO BEACH, Fla., July 19, 2018 — Monday through Friday each week the Senior Resource Association (SRA) deploys its team of volunteers to deliver prepackaged meals to homebound seniors in need. Known as Meals on...

Adams Media Group Celebrates One-Year Anniversary and Office Expansion with Ribbon-Cutting Ceremony

VERO BEACH, Fla., May 18, 2018 — This month marks Adams Media Group’s first official year in business. To celebrate this very important milestone as well as its recent expansion, the agency hosted a ribbon-cutting...

Katwalk Boutique Sponsors Dancing with Vero’s Stars Contestant Dr. Giuliana Diaz Jones

VERO BEACH, Fla., April 27, 2018 — Indian River County Healthy Start Coalition and Riverside Theatre have partnered to host Dancing with Vero’s Stars, now in its 10th year, on May 13, 2018, at Riverside Theatre in Vero...

Indian River County Board of County Commissioners Proclaims April 29 – May 5, 2018, National Small Business Week

VERO BEACH, Fla., April 17, 2018 — Starting this month, the Indian River County Chamber of Commerce will join other organizations nationwide to celebrate National Small Business Week. At a commission meeting held...

CEO Carrie Adams Promotes Jordan Wassell to Creative Director

VERO BEACH, Fla., April 17, 2018 — Adams Media Group, a Vero-Beach based marketing agency specializing in business development and brand strategy, today announced the promotion of Jordan Wassell from digital media...

Katwalk Boutique Owner Puts Twist On Yoga Event With Puppy Preview

VERO BEACH, Fla., April 16, 2018 — With spring comes longer days, warmer weather and, of course, puppy season! During this time, puppies become prevalent and many pet owners find themselves in search of good homes for...

Adams Media Group Adds Three Key New Hires to Its Marketing Team

VERO BEACH, Fla., March 22, 2018 — Adams Media Group, a Vero-Beach based marketing agency specializing in business development and brand strategy, today announced that it has added three key new hires to its newly...

Earned Media vs. Paid Media

Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...

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Branding Basics Part 2: Defining Your Target Audience

Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...

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Social Media Marketing: Is It Right for You?

For those of us not living completely off the grid, social media has become a mainstay of which our social lives revolve. We use it to keep in touch with long-distance family and friends and to stay abreast of news, community events, and industry trends. With so many...

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Crisis Communications: Lessons Learned

Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair...

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