What is a branding guide, and why do I need one?
A brand guide is a set of standards that defines how a company’s brand should be used. It typically includes the company’s logo, colors, and other visual elements. But it can also include things like the company’s mission statement, tone of voice, and even the type of...
Branding Basics Part 3: How to Perform a Competitive Analysis
Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing a competitive analysis, you’ll better understand...
Branding Basics Part 2: Defining Your Target Audience
Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...
Branding Basics Part 1: Determining Your Goals and Objectives
Establishing a strong brand is vitally important to a company’s success. It helps build brand recognition and credibility and allows a company to grow from its success. Developing a well-defined brand strategy that clearly defines your long-term goals and objectives...
Writing For People Versus Search Engines
SEO is not just about building search engine-friendly websites. It's about improving your site better for people too. An essential aspect of Search Engine Optimization(SEO) is making your website understandable for both users and search engine robots. Although search...
Mobile First
One of the first things we do when performing a web audit for a prospective client is to look at the website on a phone. Often, websites that are more than five years old are not optimized for mobile traffic. When this is the case, we often recommend a new website or...
How to Engage with your Target Audience
Defining and engaging with your target audience is the most important thing when it comes to marketing your business. An engaged audience brings in more revenue for your brand and creates more loyal customers.
Influencer Marketing: What is it and How is it Changing Traditional Marketing Strategy?
Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities, micro-influencers on YouTube, or those with a substantial...
5 Tips for Hosting a Successful Networking Event
As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why it’s so important. For starters, it is a great way to bring in new customers and...
How Storytelling is Changing the Video Marketing Realm
Storytelling is dominating the video marketing realm. More and more marketing experts are finding creative and inspiring ways to use compelling stories to engage with consumers to boost brand awareness and sales like never before. Stories of Empathy and Change As...
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