by jasonmadjenovic | Sep 29, 2023 | Marketing
In the vast, ever-evolving landscape of the internet, your website is your digital masterpiece, a virtual storefront that beckons visitors to explore your brand’s unique world. Crafting this digital marvel is no small feat. It’s a symphony of creativity,... 
by jasonmadjenovic | Apr 27, 2023 | Marketing
A brand guide is a set of standards that defines how a company’s brand should be used. It typically includes the company’s logo, colors, and other visual elements. But it can also include things like the company’s mission statement, tone of voice, and even the type of... 
by jasonmadjenovic | Apr 26, 2023 | Marketing
Social media has become a business necessity as more and more companies realize the importance of having a presence on social media platforms. From increasing brand awareness to driving leads and sales, there are many benefits to using social media for businesses.... 
by jasonmadjenovic | Apr 19, 2023 | Marketing
Have you ever heard the phrase, “A picture is worth a thousand words”? It’s true—visuals have the power to communicate quickly and effectively. In the world of advertising, visuals are used to connect with viewers in ways that words alone cannot. Let’s explore why... 
by Carrie Adams | Feb 1, 2023 | Marketing
Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing a competitive analysis, you’ll better understand... 
by Carrie Adams | Jan 13, 2023 | Marketing
Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market... 