by jasonmadjenovic | Mar 6, 2023 | Marketing
A brand guide is a set of standards that defines how a company’s brand should be used. It typically includes the company’s logo, colors, and other visual elements. But it can also include things like the company’s mission statement, tone of voice, and even the type of... 
by Carrie Adams | Feb 1, 2023 | Marketing
Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing a competitive analysis, you’ll better understand... 
by Carrie Adams | Jan 13, 2023 | Marketing
Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market... 
by Carrie Adams | Jan 5, 2023 | Marketing
Establishing a strong brand is vitally important to a company’s success. It helps build brand recognition and credibility and allows a company to grow from its success. Developing a well-defined brand strategy that clearly defines your long-term goals and objectives... 
by Carrie Adams | Dec 26, 2022 | Marketing
SEO is not just about building search engine-friendly websites. It’s about improving your site better for people too. An essential aspect of Search Engine Optimization(SEO) is making your website understandable for both users and search engine robots. Although... 
by Carrie Adams | Nov 23, 2022 | Marketing
One of the first things we do when performing a web audit for a prospective client is to look at the website on a phone. Often, websites that are more than five years old are not optimized for mobile traffic. When this is the case, we often recommend a new website or... 