Meet the Team
Carrie Adams is the CEO of Adams Media Group. She has twenty years of experience in marketing, advertising, and public relations. Before starting her own consulting business in 2013, she served as the Director of Advertising & Public Relations for a large ophthalmic surgical group practice. Carrie’s experience allows her to give her clients a unique perspective, while she helps them connect with their customers in creative and meaningful ways.
Carrie’s leadership extends beyond professional pursuits. She has served as an Ambassador for the Indian River City Chamber of Commerce since 2009. In 2012, she was awarded Ambassador of the Year. She currently serves as the Chairman of the Board of Directors at the Senior Resource Association, which she has been involved with since 2012.
In the spare moments between meeting with clients and helping her community, she loves to pore over fonts, and golf with her husband.
Jordan Wassell has a Bachelor of Arts in Communication Studies from Northeastern University. With a unique blend of creative and analytical skills, she has worn many hats in fast-paced start up environments. Jordan has a background in digital marketing and specializes in creating social media and SEO content. She utilizes her talent in content marketing and graphic design to develop a unique voice for each client.
After growing up in Vero Beach, Jordan spent time studying and working in Boston, London, Mumbai, and New York. She has since returned to the sunny, beachside town where you can find her listening to true crime podcasts, playing her ukulele, and absorbing as much vitamin D as her schedule will allow.
Public Relations Director
Tonya Woodworth holds a Master of Arts in public relations from Full Sail University in Winter Park, Florida, and a Bachelor of Arts in communication from Oakland University in Rochester, Michigan. She began her career as a communications specialist for the United States Marine Corps. During her enlistment, she took part in combat operations for both Operation Enduring Freedom (OEF) and Operation Iraqi Freedom (OIF). Since leaving the Marine Corps in 2004, Tonya has worked in a variety of industries including banking, music, film, publishing and nonprofit. Her areas of expertise include marketing communications, content creation, media relations, and event marketing and production. Since childhood, Tonya has had a strong affinity for books. So, it should come as no surprise to find her crafting her writing and editing skills in her spare time. When she is not knee-deep in literature, she feeds her cultural curiosity through exotic cuisine and traveling abroad.
Caitlin Rice holds a bachelor’s degree in Communications with an emphasis in Public Relations, graduating Magna Cum Laude from Mount Mary University in Milwaukee, Wisconsin. After working as a PR consultant for companies across the United States, Caitlin decided to transfer her skills of client outreach, social media, and writing to a local firm where she could collaborate with other creative individuals to provide unique content for each client.
Once able to escape the frigid temperatures of Wisconsin, Caitlin settled down in Palm Bay where you can find her scaling 5.10s at her local climbing gym or binge-watching Law and Order SVU.
Nick Ellis has a Bachelor of Applied Science in Graphic Design & Visual Communication from Indian River State College. With a background in traditional art, Nick likes to design creative solutions for any project. He excels when tasked with creating something completely unique.
A Vero Beach local, Nick enjoys spending time with his lovely wife, his baby boy, and their Weiner dog, Winston. Drawing is his favorite pass time, and you can find him doodling on just about anything nearby.
Nicki Walker has a Bachelor’s degree in Marketing from Florida State University. Upon graduating from Florida State, she expanded her knowledge of business operations in the salon and spa industry from a retail sales and marketing perspective. After living in Fort Lauderdale and Palm Beach working for a beauty products corporation, she returned back to her roots in Vero Beach. She is a high-energy, entrepreneurial spirit with a passion for growing brands through unique marketing strategies. In her spare time, she enjoys exercising, doing yoga, and relaxing on the beach.