Earned Media vs. Paid Media

Earned Media vs. Paid Media

Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...
Adams Media Group Adopts Meals on Wheels Route

Adams Media Group Adopts Meals on Wheels Route

VERO BEACH, Fla., July 19, 2018 — Monday through Friday each week the Senior Resource Association (SRA) deploys its team of volunteers to deliver prepackaged meals to homebound seniors in need. Known as Meals on Wheels, the program caters to seniors who lack proper...
Branding Basics Part 2: Defining Your Target Audience

Branding Basics Part 2: Defining Your Target Audience

Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...
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