Knowing your audience is imperative to your marketing success. You have to know who you are marketing to in order to do so effectively. Once you have identified who your audience is, creating a message that will resonate to engage with them is a whole different beast. In this post, we’ve laid out some steps to help you boost engagement with your audience.
Who is your Audience?
Identifying your audience is the first step to boosting engagement. If you are promoting your content to the wrong audience, engagement will be low. Finding where your audience is will allow you to create engaging content that your audience will enjoy.
The first step to identifying your audience is to figure out who you want your content to reach. Is your audience older? Younger? Business professionals? Parents? Each platform available for marketing your business is geared toward a specific audience. Once you identify who you want to reach, you want to know where to find them.
Perform a Social Media Audit
A social media audit will help you understand what content is already performing well on your website and/or social media. Look through all your social media channels to see what posts have had the highest engagement. Engagement measures how much your audience has interacted with a post in the form of reactions, comments, shares, or impressions. This will give you an insight into what kind of content is performing well and what your target audience wants to see from your business.
Pro-Tip: If your social media is set up as a business profile, Facebook and Instagram make it really easy to see how your posts are performing through their insights and analytics features.
To engage with your audience you need to have conversations with them. Using a social media monitoring tool makes this incredibly easy. It allows you to monitor what people are saying about your business on social media and reply to them in real-time. Being readily available to feedback and conversations with your audience allows them to have confidence and trust in your brand. Establishing trust with your audience is important to the success of any marketing campaigns you will run. At Adams Media Group, we work with businesses to create marketing strategies that drive results. If you need a marketing agency to help you take your online presence to the next level, then contact our talented team today!