by Carrie Adams | Jun 8, 2018 | Marketing
For those of us not living completely off the grid, social media has become a mainstay of which our social lives revolve. We use it to keep in touch with long-distance family and friends and to stay abreast of news, community events, and industry trends. With so many... 
by Carrie Adams | Jun 8, 2018 | Public Relations
Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair... 
by Carrie Adams | Jun 8, 2018 | Public Relations
Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry to gain media exposure. Companies focused... 