by Carrie Adams | Aug 15, 2022 | Public Relations
As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why it’s so important. For starters, it is a great way to bring in new customers and... 
by Carrie Adams | Feb 20, 2022 | Public Relations
Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the... 
by Carrie Adams | Jun 8, 2018 | Public Relations
Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair... 
by Carrie Adams | Jun 8, 2018 | Public Relations
Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry to gain media exposure. Companies focused... 