As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why it’s so important. For starters, it is a great way to bring in new customers and future employees. Here
Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the difference? At first glance, one may sound expensive and the
Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair public opinion listed in the Forbes article titled “The Biggest PR Crises of 2017.” The
Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry to gain media exposure. Companies focused more on disseminating information to the public than on the how or why. Measuring
Adams Media Group is a boutique marketing agency in South Florida specializing in PR, social advertising, digital marketing, and SEO.
