Earned Media vs. Paid Media

Earned Media vs. Paid Media

Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...
Crisis Communications: Lessons Learned

Crisis Communications: Lessons Learned

Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair...
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