Writing For People Versus Search Engines

SEO is not just about building search engine-friendly websites. It's about improving your site better for people too. An essential aspect of Search Engine Optimization(SEO) is making your website understandable for...

How to Engage with your Target Audience

Defining and engaging with your target audience is the most important thing when it comes to marketing your business. An engaged audience brings in more revenue for your brand and creates more loyal customers.

The Benefits of Social Listening Tools

Social Media Monitoring presents many benefits for your business. If used correctly, it can take your social media marketing strategy to the next level.

2019 Marketing Trends You Can’t Ignore

Each year the digital marketing landscape changes. Trends come and go, but as marketers, it is vital that we keep up to improve marketing strategies for our clients and stay relevant in an ever-changing environment....

Influencer Marketing: What is it and How is it Changing Traditional Marketing Strategy?

Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities,...

How to Choose the Right Social Media Platforms for your Business

Social media has become a marketing gold mine. More and more businesses are focusing their energy on connecting with their audiences on social media to create brand awareness and maintain loyal customers. The Power of...

How Storytelling is Changing the Video Marketing Realm

Storytelling is dominating the video marketing realm. More and more marketing experts are finding creative and inspiring ways to use compelling stories to engage with consumers to boost brand awareness and sales like...

Holiday Marketing Ideas for Service-Based Businesses

The holiday shopping season is upon us, which means an increased opportunity to boost sales and revenue before closing out the year. For service-based industries that slow down during the last few months of the season,...
Earned Media vs. Paid Media

Earned Media vs. Paid Media

Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...

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Branding Basics Part 2: Defining Your Target Audience

Branding Basics Part 2: Defining Your Target Audience

Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...

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Social Media Marketing: Is It Right for You?

Social Media Marketing: Is It Right for You?

For those of us not living completely off the grid, social media has become a mainstay of which our social lives revolve. We use it to keep in touch with long-distance family and friends and to stay abreast of news, community events, and industry trends. With so many...

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Crisis Communications: Lessons Learned

Crisis Communications: Lessons Learned

Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair...

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Public Relations in the Digital Age: PR Defined

Public Relations in the Digital Age: PR Defined

Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry to gain media exposure. Companies focused...

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