Branding Basics Part 3: How to Perform a Competitive Analysis
Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing a competitive analysis, you’ll better understand...
Earned Media vs. Paid Media
Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...
Branding Basics Part 2: Defining Your Target Audience
Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...
The SWOT Analysis: What It Is and Why You Should Use It
The acronym SWOT consists of four parts: strengths, weakness, opportunities, and threats. This simplistic approach has helped corporations capitalize on their strengths, improve upon their weaknesses, identify and take advantage of opportunities, and minimize threats...
Branding Basics Part 1: Determining Your Goals and Objectives
Establishing a strong brand is vitally important to a company’s success. It helps build brand recognition and credibility and allows a company to grow from its success. Developing a well-defined brand strategy that clearly defines your long-term goals and objectives...
Social Media Marketing: Is It Right for You?
For those of us not living completely off the grid, social media has become a mainstay of which our social lives revolve. We use it to keep in touch with long-distance family and friends and to stay abreast of news, community events, and industry trends. With so many...
Crisis Communications: Lessons Learned
Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair...
Public Relations in the Digital Age: PR Defined
Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry to gain media exposure. Companies focused...
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