2019 Marketing Trends You Can’t Ignore
Each year the digital marketing landscape changes. Trends come and go, but as marketers, it is vital that we keep up to improve marketing strategies for our clients and stay relevant in an ever-changing environment. Here are a few 2019 trends to take advantage of: AI...
Influencer Marketing: What is it and How is it Changing Traditional Marketing Strategy?
Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities, micro-influencers on YouTube, or those with a substantial...
5 Tips for Hosting a Successful Networking Event
As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why it’s so important. For starters, it is a great way to bring in new customers and...
How to Choose the Right Social Media Platforms for your Business
Social media has become a marketing gold mine. More and more businesses are focusing their energy on connecting with their audiences on social media to create brand awareness and maintain loyal customers. The Power of Social Media Social media has the power to take...
How Storytelling is Changing the Video Marketing Realm
Storytelling is dominating the video marketing realm. More and more marketing experts are finding creative and inspiring ways to use compelling stories to engage with consumers to boost brand awareness and sales like never before. Stories of Empathy and Change As...
Holiday Marketing Ideas for Service-Based Businesses
The holiday shopping season is upon us, which means an increased opportunity to boost sales and revenue before closing out the year. For service-based industries that slow down during the last few months of the season, here are 9 simple holiday marketing tactics to...
SEO Best Practices: Top 5 Do’s and Don’ts for Your Business
If you own a business and have a website, search engine optimization (SEO) should rank at the top of your marketing strategy. For many business owners, however, SEO is all too often an afterthought. We’ve put together this list of SEO best practices to help you get a...
Branding Basics Part 3: How to Perform a Competitive Analysis
Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing a competitive analysis, you’ll better understand...
Earned Media vs. Paid Media
Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...
Branding Basics Part 2: Defining Your Target Audience
Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...
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