Writing For People Versus Search Engines
SEO is not just about building search engine-friendly websites. It's about improving your site better for people too. An essential aspect of Search Engine Optimization(SEO) is making your website understandable for both users and search engine robots. Although search...
Mobile First
One of the first things we do when performing a web audit for a prospective client is to look at the website on a phone. Often, websites that are more than five years old are not optimized for mobile traffic. When this is the case, we often recommend a new website or...
How to Engage with your Target Audience
Defining and engaging with your target audience is the most important thing when it comes to marketing your business. An engaged audience brings in more revenue for your brand and creates more loyal customers.
Influencer Marketing: What is it and How is it Changing Traditional Marketing Strategy?
Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities, micro-influencers on YouTube, or those with a substantial...
5 Tips for Hosting a Successful Networking Event
As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why it’s so important. For starters, it is a great way to bring in new customers and...
How Storytelling is Changing the Video Marketing Realm
Storytelling is dominating the video marketing realm. More and more marketing experts are finding creative and inspiring ways to use compelling stories to engage with consumers to boost brand awareness and sales like never before. Stories of Empathy and Change As...
Earned Media vs. Paid Media
Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...
The SWOT Analysis: What It Is and Why You Should Use It
The acronym SWOT consists of four parts: strengths, weakness, opportunities, and threats. This simplistic approach has helped corporations capitalize on their strengths, improve upon their weaknesses, identify and take advantage of opportunities, and minimize threats...
Tips and Tricks to Become a Pro at Zoom Meetings
COVID-19 has made virtual meetings on platforms like Zoom essential. Whether you are the CEO of a Fortune 500 company or the owner of a boutique firm, virtual meetings allow you to continue to conduct business. The ability to “meet” with individual clients or a team...
New Google My Business Features to Use During COVID-19
The novel coronavirus has affected most aspects of everyday life for people around the world. The use of masks has been mandated in many public places. Social distancing has changed how we interact with those around us. Online ordering has skyrocketed, while brick and...
Adams Media Group News & Insights
Sharing the latest digital trends, technology, marketing tips, and more.