SEO is not just about building search engine-friendly websites. It’s about improving your site better for people too.

An essential aspect of Search Engine Optimization(SEO) is making your website understandable for both users and search engine robots. Although search engines have become increasingly sophisticated, they still cannot understand a web page in the same way a human can. With the amount of content on the internet, how do you make yours stand out to attract new customers? The answer is SEO.

SEO has the potential to lead your company in a positive direction if done correctly. If you want higher Google rankings for your business, the content you provide must be optimized appropriately, or you risk doing more harm than good.

Consider this: the content you write is like a beam that supports a building’s structure. Without that support beam, the building will come crashing down. A weaker beam might last for a short amount of time, but eventually, the building will crumble. The beam is your content. The strength of your content will make or break your success for having higher rankings on Google and being found by your targeted audience. 

Quality Vs. Keywords

Quality over quantity is a crucial premise for writing content with SEO in mind. Companies that focus too much on adding specific keywords, phrases, and backlinks will create a lack of quality in their content. If you’re not sure what people want to hear about your company, then you need to focus on your audience. Understanding what your audience wants to read or is seeking to understand will assist you in writing meaningful content that people are searching for. It may be of benefit to forget about keywords in general when writing content for Google and SEO purposes.

If you’re wondering, “what’s the point of using keywords if you’re telling me they don’t matter?” Well, they do matter. However, they are only one piece of the puzzle. Let’s return to the beam analogy. The beam is essential to the support of a building but so are walls and a roof. Without the other components, the beam is just a beam. The best way to assure SEO success is to utilize all resources. To do this, write your first rough draft with no keywords in mind. Then, after finishing a concise, well-written piece, review it, and consider keywords. Chances are, they’re already there! There is a big difference between content created solely for Google and content that is written for your audience but has the added benefit of ranking well for SEO.

Write for your audience, not for Google. Your audience is what you are trying to win over, educate or convince, Google is only there to help.