One of the first things we do when performing a web audit for a prospective client is to look at the website on a phone. Often, websites that are more...

Defining and engaging with your target audience is the most important thing when it comes to marketing your business. An engaged audience brings in more revenue for your brand and...

Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities, micro-influencers on...

As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why...

Storytelling is dominating the video marketing realm. More and more marketing experts are finding creative and inspiring ways to use compelling stories to engage with consumers to boost brand awareness...

Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the...

The acronym SWOT consists of four parts: strengths, weakness, opportunities, and threats. This simplistic approach has helped corporations capitalize on their strengths, improve upon their weaknesses, identify and take advantage...

COVID-19 has made virtual meetings on platforms like Zoom essential. Whether you are the CEO of a Fortune 500 company or the owner of a boutique firm, virtual meetings allow...

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