Branding Basics Part 3: How to Perform a Competitive Analysis
Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing a competitive analysis, you’ll better...
Branding Basics Part 2: Defining Your Target Audience
Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few...
Branding Basics Part 1: Determining Your Goals and Objectives
Establishing a strong brand is vitally important to a company’s success. It helps build brand recognition and credibility and allows a company to grow from its success. Developing a well-defined brand strategy that clearly defines...
Social media has become a marketing gold mine. More and more businesses are focusing their energy on connecting with their audiences on social media to create brand awareness and maintain...
The holiday shopping season is upon us, which means an increased opportunity to boost sales and revenue before closing out the year. For service-based industries that slow down during the...
If you own a business and have a website, search engine optimization (SEO) should rank at the top of your marketing strategy. For many business owners, however, SEO is all...
VERO BEACH, Fla., July 19, 2018 — Monday through Friday each week the Senior Resource Association (SRA) deploys its team of volunteers to deliver prepackaged meals to homebound seniors in...
For those of us not living completely off the grid, social media has become a mainstay of which our social lives revolve. We use it to keep in touch with...
Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into...
Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry...
VERO BEACH, Fla., May 18, 2018 — This month marks Adams Media Group’s first official year in business. To celebrate this very important milestone as well as its recent expansion,...
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