Category: Marketing

Business Strategy for Covid-19

The COVID-19 pandemic has wrought fear and uncertainty for both customers and businesses. The right way forward has never been less clear. For some types of businesses, this is not easy to grapple with or plan for, and it’s a question on how to even keep the lights on. Businesses

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Secret to B2B Marketing

The effects of the coronavirus are not going to be merely from the shutdown. The economic effects are going to stay with us for a whole yet. For a B2B company, this is especially concerning. You rely on the continuing success or expansion of other businesses. You also likely meet

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3 Digital Marketing Tactics No Business Should Do Ever

At the time of this article being written, coronavirus has become a mainstay and focus in the public eye. What the next several months will bring is anyone’s guess. In times of uncertainty, a bit of guidance is always welcome, and in the end, wisdom knows no time or place.

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2019 marketing trends

2019 Marketing Trends You Can’t Ignore

Each year the digital marketing landscape changes. Trends come and go, but as marketers, it is vital that we keep up to improve marketing strategies for our clients and stay relevant in an ever-changing environment. Here are a few 2019 trends to take advantage of: AI Artificial Intelligence is quickly

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holiday marketing ideas for service industry business

Holiday Marketing Ideas for Service-Based Businesses

The holiday shopping season is upon us, which means an increased opportunity to boost sales and revenue before closing out the year. For service-based industries that slow down during the last few months of the season, here are 9 simple holiday marketing tactics to drive awareness to your brand. Create

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