Each year the digital marketing landscape changes. Trends come and go, but as marketers, it is vital that we keep up to improve marketing strategies for our clients and stay relevant in an ever-changing environment. Here are a few 2019 trends to take advantage of:

AI

Artificial Intelligence is quickly taking over the media world. Large and small businesses alike can reap these benefits. AI can analyze consumer behavior, track your customers purchasing patterns and engagement, and allow you to understand your audience better and optimize your marketing strategy. 

One of the most significant roles AI is playing in 2019 is through programmatic advertising. This type of advertising uses AI to track your customers, allowing you to send targeted ads to them based upon their browser or purchase history. This kind of advertising is rapidly taking over, and it is projected that 90% of display ads will be programmatic by 2020. This trend is not going away anytime soon. 

Personalization

It is no secret that generic marketing no longer gets the job done. With the rise of influencer marketing and “fake news,” gaining the trust of your audience is critical for your company’s marketing success. 

Your customers value personalization. They want to feel important. This sentiment is more prevalent in 2019, as there are so many outlets competing for their attention. Creating personalized e-mail campaigns, social media posts, and advertisements are a few ways to gain your audience’s trust and loyalty. 

With the data from AI, personalizing your marketing strategy for your customers just became easier. Platforms like Google Analytics and Google Ads assist you based on their collected data. Email Marketing services like MailChimp, Campaign Monitor , and Constant Contact help with targeted e-mail campaigns for your customers. 

All these tools can be utilized to take your marketing to the next level by embracing the personalization trend. 

Video Marketing

People watch countless hours of videos every single day. YouTube is the largest search engine behind Google.  Video content on Facebook and Instagram continues to perform exceptionally well, and with the launch of IGTV on Instagram, popularity is bound to increase. 

With a unique way of capturing an audience and keeping them engaged, videos are an effective way to promote your company’s message to a broader audience, increasing their sharing potential. Videos go viral. Everyone watches them. Moreover, with the recent announcement that time spent on smartphones has finally surpassed the time Americans spend watching TV, video marketing on social media has become an increasingly popular strategy. 

In Conclusion

Marketing strategies continue to evolve. Keeping up with the latest trends and developments is essential in creating a marketing plan that will work to grow your business.  Staying informed of the latest trends allows you to stay relevant in the market and prepares you for marketing success. 

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