Writing For People Versus Search Engines
SEO is not just about building search engine-friendly websites. It’s about improving your site better for people too. An essential aspect of Search Engine Optimization(SEO) is making your website understandable for both users and search engine robots. Although...
Mobile First
One of the first things we do when performing a web audit for a prospective client is to look at the website on a phone. Often, websites that are more than five years old are not optimized for mobile traffic. When this is the case, we often recommend a new website or...
How to Engage with your Target Audience
Defining and engaging with your target audience is the most important thing when it comes to marketing your business. An engaged audience brings in more revenue for your brand and creates more loyal customers.
Influencer Marketing: What is it and How is it Changing Traditional Marketing Strategy?
Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities, micro-influencers on YouTube, or those with a substantial...