Tag: Public Relations

Crisis Communications

Crisis Communications: Lessons Learned

Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair public opinion listed in the Forbes article titled “The Biggest PR Crises of 2017.” The

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Public Relations in the digital age

Public Relations in the Digital Age: PR Defined

Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry to gain media exposure. Companies focused more on disseminating information to the public than on the how or why. Measuring

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