Tips and Tricks to Become a Pro at Zoom Meetings

COVID-19 has made virtual meetings on platforms like Zoom essential. Whether you are the CEO of a Fortune 500 company or the owner of a boutique firm, virtual meetings allow you to continue to conduct business. The...

New Google My Business Features to Use During COVID-19

The novel coronavirus has affected most aspects of everyday life for people around the world. The use of masks has been mandated in many public places. Social distancing has changed how we interact with those around...

Coronavirus Business Tips By Industry

Every industry has been struggling since the coronavirus became global news. From the time the virus began and was isolated to China, manufacturing and B2B services took a hit as imports were halted and trade shows...

Tips for Livestreaming During Quarantine

With the current state of the world more and more people and businesses are flocking to live streaming, and while some are doing it with great success many aren’t quite prepared for everything that it entails. Our team...

Mobile First

One of the first things we do when performing a web audit for a prospective client is to look at the website on a phone. Often, websites that are more than five years old are not optimized for mobile traffic. When this...

Business Strategy for Covid-19

The COVID-19 pandemic has wrought fear and uncertainty for both customers and businesses. The right way forward has never been less clear. For some types of businesses, this is not easy to grapple with or plan for, and...

Secret to B2B Marketing

The effects of the coronavirus are not going to be merely from the shutdown. The economic effects are going to stay with us for a whole yet. For a B2B company, this is especially concerning. You rely on the continuing...

3 Digital Marketing Tactics No Business Should Do Ever

At the time of this article being written, coronavirus has become a mainstay and focus in the public eye. What the next several months will bring is anyone's guess. In times of uncertainty, a bit of guidance is always...
Branding Basics Part 2: Defining Your Target Audience

Branding Basics Part 2: Defining Your Target Audience

Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...

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Social Media Marketing: Is It Right for You?

Social Media Marketing: Is It Right for You?

For those of us not living completely off the grid, social media has become a mainstay of which our social lives revolve. We use it to keep in touch with long-distance family and friends and to stay abreast of news, community events, and industry trends. With so many...

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Crisis Communications: Lessons Learned

Crisis Communications: Lessons Learned

Often times, the public sees public relations professionals as story spinners twisting information to accommodate an organization’s crisis communications missteps. This false perception is easily understood when you take into account the tactless attempts to repair...

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Public Relations in the Digital Age: PR Defined

Public Relations in the Digital Age: PR Defined

Prior to the digital age, traditional public relations practices consisted of the creation and distribution of press releases, trade show participation, and relationship building through philanthropic efforts and press agentry to gain media exposure. Companies focused...

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