Vector Graphics vs Raster Graphics: What You Need to Know

Understanding the distinction between vector and raster graphics is crucial in graphic design and printing. Clients often encounter these terms when collaborating with printers or design agencies like Adams Media...

Why Adams Media Group uses WordPress over hosted website platforms like Wix and Squarespace

In today's digital landscape, having a robust online presence is essential for businesses of all sizes. Your website is crucial for engaging with customers and establishing your brand identity. Numerous options exist...

Behind the Screens: Crafting Your Website with a Design Agency in Vero Beach

In the vast, ever-evolving landscape of the internet, your website is your digital masterpiece, a virtual storefront that beckons visitors to explore your brand's unique world. Crafting this digital marvel is no small...

What is a branding guide, and why do I need one?

A brand guide is a set of standards that defines how a company’s brand should be used. It typically includes the company’s logo, colors, and other visual elements. But it can also include things like the company’s...

The Benefits of Social Media for Businesses

Social media has become a business necessity as more and more companies realize the importance of having a presence on social media platforms. From increasing brand awareness to driving leads and sales, there are many...

Harnessing the Power of Visuals to Enhance Your Advertising Campaigns

Have you ever heard the phrase, “A picture is worth a thousand words”? It’s true—visuals have the power to communicate quickly and effectively. In the world of advertising, visuals are used to connect with viewers in...

Branding Basics Part 3: How to Perform a Competitive Analysis

Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing...

Branding Basics Part 2: Defining Your Target Audience

Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing...
Tips for Livestreaming During Quarantine

Tips for Livestreaming During Quarantine

With the current state of the world more and more people and businesses are flocking to live streaming, and while some are doing it with great success many aren’t quite prepared for everything that it entails. Our team at Adams Media Group are experts in the live...

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Business Strategy for Covid-19

Business Strategy for Covid-19

The COVID-19 pandemic has wrought fear and uncertainty for both customers and businesses. The right way forward has never been less clear. For some types of businesses, this is not easy to grapple with or plan for, and it's a question on how to even keep the lights...

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Secret to B2B Marketing

Secret to B2B Marketing

The effects of the coronavirus are not going to be merely from the shutdown. The economic effects are going to stay with us for a whole yet. For a B2B company, this is especially concerning. You rely on the continuing success or expansion of other businesses. You also...

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2019 Marketing Trends You Can’t Ignore

2019 Marketing Trends You Can’t Ignore

Each year the digital marketing landscape changes. Trends come and go, but as marketers, it is vital that we keep up to improve marketing strategies for our clients and stay relevant in an ever-changing environment. Here are a few 2019 trends to take advantage of: AI...

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Social Media Marketing: Is It Right for You?

Social Media Marketing: Is It Right for You?

For those of us not living completely off the grid, social media has become a mainstay of which our social lives revolve. We use it to keep in touch with long-distance family and friends and to stay abreast of news, community events, and industry trends. With so many...

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