Influencer Marketing: What is it and How is it Changing Traditional Marketing Strategy?
Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities, micro-influencers on YouTube, or those with a substantial...
5 Tips for Hosting a Successful Networking Event
As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why it’s so important. For starters, it is a great way to bring in new customers and...
How Storytelling is Changing the Video Marketing Realm
Storytelling is dominating the video marketing realm. More and more marketing experts are finding creative and inspiring ways to use compelling stories to engage with consumers to boost brand awareness and sales like never before. Stories of Empathy and Change As...
Earned Media vs. Paid Media
Marketing buzzwords, catchphrases, and techniques have changed a lot in recent years, largely due to the influx of social media. While many mediums for media distribution have also changed, the two buzzwords paid media and earned media remain relevant. So, what is the...
The SWOT Analysis: What It Is and Why You Should Use It
The acronym SWOT consists of four parts: strengths, weakness, opportunities, and threats. This simplistic approach has helped corporations capitalize on their strengths, improve upon their weaknesses, identify and take advantage of opportunities, and minimize threats...
Tips and Tricks to Become a Pro at Zoom Meetings
COVID-19 has made virtual meetings on platforms like Zoom essential. Whether you are the CEO of a Fortune 500 company or the owner of a boutique firm, virtual meetings allow you to continue to conduct business. The ability to “meet” with individual clients or a team...
New Google My Business Features to Use During COVID-19
The novel coronavirus has affected most aspects of everyday life for people around the world. The use of masks has been mandated in many public places. Social distancing has changed how we interact with those around us. Online ordering has skyrocketed, while brick and...
Coronavirus Business Tips By Industry
Every industry has been struggling since the coronavirus became global news. From the time the virus began and was isolated to China, manufacturing and B2B services took a hit as imports were halted and trade shows were canceled all over the United States. Since...
Tips for Livestreaming During Quarantine
With the current state of the world more and more people and businesses are flocking to live streaming, and while some are doing it with great success many aren’t quite prepared for everything that it entails. Our team at Adams Media Group are experts in the live...
Business Strategy for Covid-19
The COVID-19 pandemic has wrought fear and uncertainty for both customers and businesses. The right way forward has never been less clear. For some types of businesses, this is not easy to grapple with or plan for, and it's a question on how to even keep the lights...
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