Behind the Screens: Crafting Your Website with a Design Agency in Vero Beach
In the vast, ever-evolving landscape of the internet, your website is your digital masterpiece, a virtual storefront that beckons visitors to explore your brand's unique world. Crafting this digital marvel is no small feat. It's a symphony of creativity, technology,...
What is a branding guide, and why do I need one?
A brand guide is a set of standards that defines how a company’s brand should be used. It typically includes the company’s logo, colors, and other visual elements. But it can also include things like the company’s mission statement, tone of voice, and even the type of...
The Benefits of Social Media for Businesses
Social media has become a business necessity as more and more companies realize the importance of having a presence on social media platforms. From increasing brand awareness to driving leads and sales, there are many benefits to using social media for businesses....
Harnessing the Power of Visuals to Enhance Your Advertising Campaigns
Have you ever heard the phrase, “A picture is worth a thousand words”? It’s true—visuals have the power to communicate quickly and effectively. In the world of advertising, visuals are used to connect with viewers in ways that words alone cannot. Let’s explore why...
Branding Basics Part 3: How to Perform a Competitive Analysis
Entrepreneur defines a competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product of service.” By performing a competitive analysis, you’ll better understand...
Branding Basics Part 2: Defining Your Target Audience
Once you’ve determined your company’s goals and objectives, which we’ve outlined in “Branding Basics Part 1,” you must define your target audience. This is a critical next step when developing a business marketing plan. Few companies serve a large enough market...
Branding Basics Part 1: Determining Your Goals and Objectives
Establishing a strong brand is vitally important to a company’s success. It helps build brand recognition and credibility and allows a company to grow from its success. Developing a well-defined brand strategy that clearly defines your long-term goals and objectives...
Writing For People Versus Search Engines
SEO is not just about building search engine-friendly websites. It's about improving your site better for people too. An essential aspect of Search Engine Optimization(SEO) is making your website understandable for both users and search engine robots. Although search...
Mobile First
One of the first things we do when performing a web audit for a prospective client is to look at the website on a phone. Often, websites that are more than five years old are not optimized for mobile traffic. When this is the case, we often recommend a new website or...
How to Engage with your Target Audience
Defining and engaging with your target audience is the most important thing when it comes to marketing your business. An engaged audience brings in more revenue for your brand and creates more loyal customers.
Adams Media Group News & Insights
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