What is a branding guide, and why do I need one?

What is a branding guide, and why do I need one?

A brand guide is a set of standards that defines how a company’s brand should be used. It typically includes the company’s logo, colors, and other visual elements. But it can also include things like the company’s mission statement, tone of voice, and even the type of...
The Benefits of Social Media for Businesses

The Benefits of Social Media for Businesses

Social media has become a business necessity as more and more companies realize the importance of having a presence on social media platforms. From increasing brand awareness to driving leads and sales, there are many benefits to using social media for businesses....
Tips and Tricks to Become a Pro at Zoom Meetings

Tips and Tricks to Become a Pro at Zoom Meetings

COVID-19 has made virtual meetings on platforms like Zoom essential. Whether you are the CEO of a Fortune 500 company or the owner of a boutique firm, virtual meetings allow you to continue to conduct business. The ability to “meet” with individual clients or a team...