How to Engage with your Target Audience
Defining and engaging with your target audience is the most important thing when it comes to marketing your business. An engaged audience brings in more revenue for your brand and creates more loyal customers.
Influencer Marketing: What is it and How is it Changing Traditional Marketing Strategy?
Influencer Marketing is a trend taking the social media world by storm. Large businesses and corporations are implementing this practice daily. Whether promoting their product through big-name celebrities, micro-influencers on YouTube, or those with a substantial...
5 Tips for Hosting a Successful Networking Event
As college students and recent grads we were told to “network, network, and network some more.” But, after settling into careers, finding jobs and starting businesses, we often forget why it’s so important. For starters, it is a great way to bring in new customers and...
How Storytelling is Changing the Video Marketing Realm
Storytelling is dominating the video marketing realm. More and more marketing experts are finding creative and inspiring ways to use compelling stories to engage with consumers to boost brand awareness and sales like never before. Stories of Empathy and Change As...